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Datrix pivots Ad-Tech strategy to a high-margin, AI-native model; confirms 2025 EBITDA growth trajectory on stronger profitability

The move sharpens the company’s focus on high-margin, AI-driven data monetization by reorganizing its U.S. subsidiary, Adapex, and discontinuing its legacy, volume-based programmatic advertising activities.

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Datrix pivots Ad-Tech strategy to a high-margin, AI-native model; confirms 2025 EBITDA growth trajectory on stronger profitability

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