the AI for Data Monetization line, which accounts for 93% of the total, recorded revenues of Euro 13.6m, -12% compared to 2022 (Euro 15.5m), +13% organic growth on FY20222. The AdTech segment grew by +35% to Euro 7.9m in 2023 (Euro 5.8m in FY2022). Consistent with the new definition of the offering in the MarTech segment, the figures for 2023 were impacted by the decision to completely eliminate the part of turnover characterised by a lower margin, in FY 2022 these revenues amounted to Euro 3.5m.