AI for Data Monetization (85% of total business lines revenues) recorded revenues of approximately €11.1 million compared to €16.0 million in FY2024. The AdTech segment (Adapex) generated revenues of approximately €5.4 million (€10.2 million in FY2024). The MarTech segment (ByTek) reported revenues of approximately €5.7 million (€5.8 million in FY2024). The selective discontinuation of low-margin legacy activities within the AdTech segment and the repositioning towards a publisher-centric, AI-powered model led to a complete reorganization of the managerial structure, enabling the development of a new growth plan focused on premium publishers. Within the MarTech segment, a progressive transition was undertaken from traditional digital mediamarketing services towards intelligence activities based on the proprietary prediction platform,repositioning ByTek as an AI-product-native business. The ByTek Prediction Platform is consolidating its position in the enterprise segment, representing a strategic proprietary asset, now certified and listed on Google Cloud Platform. These decisions impacted revenue generation during the second half of 2025, while at the same time clearly directing future growth objectives based on more sophisticated, 100% AI-driven models, which
ensure a leading positioning for the Group’s companies in their respective areas of operation.