“EMBRACE THE AI CHALLENGE": the Group's strategic positioning and visual identity celebrate a forward-looking vision, ready to "embrace" the challenges of Artificial Intelligence by reconciling Technology and Humanity.
AI as a data enabler, an ecosystem of vertical brands, tangible AI applications, R&D, ethical responsibility: this is Datrix's recipe for shaping the positive growth of the productive and social fabric.
Milan, 22nd April 2024 - Datrix, a Milan-based international group listed on Euronext Growth Milan that develops Artificial Intelligence solutions and applications to accelerate the data-driven growth of companies through highly specialised tech companies, announces the definition of the Group's new rebranding coinciding with the strategic focus on the 2 market areas where Artificial Intelligence has the most significant impact: AI for Data Monetization and AI for Industrial & Business Processes.
The change of brand identity, with the simultaneous launch of the new corporate website www.datrixgroup.com, does not only concern external aspects, but reflects a real strategic realignment that embodies the Group's history, its evolution and, above all, its vision for the future in the field of artificial intelligence.
Fabrizio Milano D'Aragona, CEO and Co-founder of Datrix, commented: "Our rebrand reflects Datrix's ambition to position itself as an authoritative and international voice in the AI universe. With 'EMBRACE THE AI CHALLENGE', we reaffirm our commitment to innovation through the challenges that the Group's companies solve every day for over 300 customers, thanks to their application solutions and expertise. The new site makes it easier for customers, partners, investors and those interested in joining Datrix in the future to navigate and benefit from the different areas in which we operate: Datrix is not just a collection of companies, but an ecosystem of specialised and vertical companies with strong domain expertise. The main objective of the parent company is their growth, their development in the market to continue to innovate in the world of AI".
