Datrix S.p.A. (‘Datrix’ or the ‘Company’), a company listed on Euronext Growth Milan (ISIN code IT00054683) and the parent company of an international group that develops Artificial Intelligence solutions and applications to accelerate data-driven growth for businesses through highly specialised tech companies, announces a significant new strategic agreement with Direct Channel S.p.A. (‘Direct Channel’), a subsidiary of Mondadori Media, part of the Mondadori Group.
The agreement foresee the integration of the MobiLit software platform of Paperlit S.r.l. (‘Paperlit’), a Datrix Group company and former partner of Direct Channel, with the digital solutions for the management and sale of online subscriptions developed by the latter. This integration aims to create a single reference platform, which will enable more efficient and targeted management of subscriptions and distribution of digital content on the web and mobile applications.
In addition, Direct Channel will sign a two-year contract with Datrix S.p.A. that provides for the application - through ByTek S.r.l. (‘ByTek’), MarTech company of the Datrix Group - of the Audience AI platform to all digital services offered to its customers. Audience AI is a technology designed to analyse and predict users' propensity to purchase as well as automatically trigger data within marketing campaign management platforms.
Datrix's technological expertise in AI and Direct Channel's corporate culture constantly focused on innovation and development, together with Mondadori Group's experience and solidity in the publishing market, will create a significant competitive advantage and set new standards for the industry, promoting innovation and efficiency.
Fabrizio Milano D'Aragona, CEO and co-founder of Datrix Group, commented:“We are excited to announce this partnership with Mondadori Group's Direct Channel, which marks a pivotal moment in our mission to promote the practical application of AI-based technologies to business. This collaboration, not only strengthens our position as a leader in the development of AI-based solutions for the MarTech sector, but also opens new avenues to transform data into value with a positive and tangible impact for our customers. Finally, we believe that the integration of our advanced data-driven AI technologies with the Mondadori Group publishing expertise represents a major step forward in the industry, improving user engagement and increasing business performance”.
