Datrix S.p.A. announces a new partnership between Bytek – the Group's MarTech Company – and BNP Paribas to enhance WellMakers, the corporate wellbeing platform, through the integration of predictive technologies and data-driven solutions.
BNP Paribas accelerates its strategy to position itself in corporate wellbeing by focusing on data, artificial intelligence and personalization. WellMakers, BNP Paribas' wellbeing platform for employees of client companies, now evolves to offer solutions for health, for personal growth and development, for mobility and day-by-day needs, including financial management.
To enhance the customer experience and ensure that proposed solutions are aligned with real user needs, WellMakers has partnered with martech company Bytek—part of the Datrix Group, the first international ecosystem of vertical AI software companies.
At the core of this collaboration is the Bytek Prediction Platform (BPP), a predictive AI engine that analyzes user interaction data to generate strategic insights and dynamically guide the UX across Web and App platforms.
The result is a responsive, personalized experience aligned with user wellbeing needs, enabling automated flows that boost platform loyalty and engagement—always with full respect for privacy.
